Discover Ginger & Smart’s reimagined take on fashion’s favourite essential: denim jeans. Always effortless and endlessly wearable, our denim jean range plays with bold silhouettes and quality denim fabrications to create an immaculate fit. With a gamut of washes, we’ve evolved this classic piece to embody the Ginger & Smart sensibility.

Our jeans in a high-waisted and flared style offer a relaxed silhouette that can be styled up or down. Elongating the leg with its high waist, our jean styles pair perfectly with our merino knitwear for winter days or elevated with a blouse and heels for evenings out. Our deep indigo blue and ecru shades are a timeless foundation to any outfit. With longevity in mind, our denim jeans rely on our eco-friendly composition and construction and ethically accredited materials.

For the ultimate leisure look, our low hanging jean style with a tapered leg offers a nostalgic feel that’ll take you from the work day to the weekday. Bask in the comfort of soft denim and our carefree styles with an immaculately tailored oversized look.

Designed to be loved season after season, our jean range is invested in longevity. With easily repurposable metals and recyclable denim, Ginger & Smart’s jeans are cyclability minded. Explore Ginger & Smart’s latest denim styles now.