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GINGER & SMART is a committed advocate of Socially Responsible business initiatives. Below we have outlined some of the areas that we are focusing on to embed ethical and sustainable practices into our business.

Disposable fast fashion is the second dirtiest global industry after oil. GINGER & SMART strives to differentiate from low quality fast-fashion garments that are disposed of within a season. Our purpose is to create beautifully considered timeless pieces, designed to be worn many times - high quality fashion that is socially responsible and with a low impact on our global environment.



We aim to minimise our logistical footprint by reducing the amount of transport required in freighting fabrications, trims and garments. Where possible we purchase materials locally to our manufacturing location and group shipments together to avoid unnecessary greenhouse emissions caused by the aviation industry. 



We feel a moral obligation to the people who make our garments. Adequate wages, healthy working hours, a safe hygienic workplace, protection of the environment, prohibition of forced labour, elimination of child labour are all vital to our social responsibility.

We have personally visited and inspected our off-shore manufacturers. They have also been inspected independently receiving high ratings for worker’s conditions, pay and practices.

For example: our t-shirting is in collaboration with Mecilla Limited, a direct farm owner and developer. They engage 800 farming households and provide training on farming organically. Only non-GM cotton seeds, bio fertilizers and non-chemical pest management are used.



We favor fibres that are eco-friendly in their composition and construction. We actively source textiles that have the following criteria;

  • Created using renewable resources
  • Reduced energy and water input required in processing
  • Less chemical usage and consequently less toxic to humans and the land
  • Can be washed less frequently and at lower temperatures

We use fibres such as Tencel, which is more absorbent that cotton, softer than silk and cooler than linen. It is of botanical origin, extracted from renewable eucalyptus forests. Eucalyptus grows quickly and without irrigation, pesticides, fertilizers or genetic manipulation; it can also be planted on marginal land that cannot be used for food crops. The fibre yield per acre from the trees used is up to ten times higher than that of cotton.

The fibre production itself received the “European Award for the Environment” from the European Union due to the closed loop production system that recycles almost 100% of the solvent used.

We also source organic cotton, silk, wool and modal and along with using sustainable textiles, we engage low waste practices, with careful management of materials. All surplus fabrics and trims are utilized into new designs at the end of each season to be sold instore.



Digital printing over screen printing

Digital textile printing eliminates a substantial amount of water and electrical energy required for rotary screen preparation, printing and clean up. Digital textile printing efficiently produces designs at run lengths as low as one yard of fabric without the need for screen changes and results in significantly less ink usage and waste relative to screen-printing. Taking into account the additional chemistry and chemical waste from screen production, printing digitally offers a greener advantage for printing.

Botanical Dyes

A gentle and ecologically sustainable alternative to synthetic dyes, botanical dying uses the natural colour in plants such as roses, blueberries and sunflowers. Alternatively, the synthetic dying procedure can produce pollutants and certain diazo dyes are carcinogenic.



Our boutiques are the place we connect with our customers and build our community. Where possible we use the mantra of refresh, reuse, recycle when making interiors choices.