GINGER & SMART acknowledges the Australian Aboriginal and Torres Strait Islander peoples of this nation. We acknowledge the traditional custodians of the lands on which our company is located and where we conduct our business. We pay our respects to ancestors and Elders, past and present.

GINGER & SMART is committed to honouring Australian Aboriginal and Torres Strait Islander peoples’ unique cultural and spiritual relationships to the land, waters and seas and their rich contribution to society.


As designers we have drawn endless inspiration from our iconic Australian landscape for many years to create our collections. This country has given us her palette of extraordinary colour and her unique silhouettes of native flora. Her giving is deep and we are committed to giving in return.

We support @groundswellgiving who fund strategic, high-impact climate action and advocacy in Australia. They aim to educate and empower a new groundswell of people to take climate action in their own lives. Find out more here.


For Green Friday 2020 we have partnered with Greenfleet. We’re planting native trees with every online purchase. Together we’re helping fight the impacts of climate change and restore native habitat.

A percentage of proceeds from GINGER & SMART’S Green Friday sales will support Pearson, a 340-hectare property in central Victoria that forms part of the Wychitella biolink. Greenfleet is working with the Traditional Owners, the Dja Dja Wurrung people to revegetate the property with native trees and create a vital vegetation link across the country. Restoration of this ecosystem will create habitat for the local wildlife species, including Lace monitors, Quolls and the vulnerable Mallee Fowl, Shy Heathwrens and Inland Thornbills. The Pearson project is part of a longer-term plan to link landscapes from the Murray River through central Victoria to the Kara Kara region.

Please make a smart, considered purchase this week. We encourage slow fashion and investing in timeless, quality pieces over quantity


GINGER & SMART partnered with Carbon Neutral to pledge the planting of a tree for each online purchase to help rebuild the diverse bushland that has been lost in the Australian bushfires in 2019/2020.

We have also donated fabric to a bead sewing school called Couture Bead Masters who organized a sewing session to assist the wildlife that were injured in the bushfires. In 2 days the school made 391 bat wraps, 28 knitted nests, 25 pairs of koala mittens, 41 hanging pouches and 431 pouches and liners and distributed them to companies helping the affected animals.

We urge you to join @theclimatecouncil for a reliable source of information from climate experts and scientists on this climate emergency


GINGER & SMART has partnered with Sydney Community Foundation Sydney (SCFS) Women's Fund to help transform one of their place based social enterprise programs in Fairfield: The Women's Friendship Sewing Circle. 

The program is for migrant and refugee women in Fairfield, mainly of Syrian and Iraqi background and brings women together to share stories and skills, across generations and to learn about working life in Australia.

The collaboration with GINGER & SMART makes the program a wage paying social enterprise as a group of women managed by retail store and not for profit The Social Outfit in Newtown, are being paid to produce the tote bag designed by GINGER & SMART.

“Giving back to those less fortunate we believe is a social responsibility of business. The fashion industry has given us both so many opportunities and we feel it is important to mentor and assist where we can. These fantastic women come together after unbelievable personal hardships and start to make friends and talk and bond over a sewing circle. It’s a reminder of the power of a new start.” says Genevieve and Alexandra Smart. 

As well as designing the bag, Genevieve & Alexandra Smart run mentoring masterclasses with the women at Fairfield who plan to design their own products to sell to grow their enterprise. The girls will teach them how to make the bag, about material and design choices, their insights as an enduring Australian fashion brand and financial management in a fashion business. 


Both Alexandra & Genevieve sit on Philanthropic committees at the Art Gallery of NSW. Alexandra sits on the CCB Committee and Genevieve on the Atelier committee. Both groups raise money for the gallery to buy Australian Contemporary art as the gallery receives no funding for purchases.

“Art has played a huge role in our lives and is a personal love for both of us. We are advocates for the importance of the arts as a vehicle for social change. Art brings us hope, broadens our minds and transcends cultural boundaries.’’