Sustainable fashion is about sourcing raw materials and engaging in production methods that consider the environment. And it’s about smart wardrobe choices; quality over quantity. Pieces that endure in style and resilience.
There’s a seismic shift transforming the fashion industry and we continue to embrace new technology and adopt innovative methods across all areas of the business
We research sustainable practices and incorporate them into our business; from the design of the collections to transitioning to renewable energy to store fit outs. As designers, change and innovation are key drivers, and we believe that luxury and style don't have to be compromised in order to be ethical and sustainable.
Above all we are focused on making the best conscious and sustainable decisions at every stage of product development.
At GINGER & SMART, where possible, we source fabrics that are recyclable and biodegradable. We minimise the use of harmful chemicals, excessive water and energy usage and waste in the production of our garments and milling of our fabrications.
We favour fibres that are eco-friendly in their composition and construction. We actively source textiles that have the following criteria;
- Created using renewable resources
- Reduced energy and water input required in processing
- Less chemical usage and consequently less toxic to humans and the planet
- Can be washed less frequently and at lower temperatures
Some of our preferred fabrications include;
- Tencel Regenerated from wood cellulose, obtained from sustainable tree farms - no old growth forests, genetic manipulation, irrigation, or pesticides are used. The chemicals used to treat Tencel are nontoxic. They are treated in a closed loop process in which almost 99% of the solvents used are recycled. This method of manufacturing received the “European Award for the Environment” by the European Union.
- Recycled Polyester Is created from plastic PET bottles, such as clear plastic water bottles. These bottles that would otherwise end up in the ocean or landfill. Globally, 80 billion plastic bottles are produced annually and it takes 800 years for the plastic to biodegrade.Recycled polyester uses up to 53% less energy than normal polyester and reduces our dependence on petroleum - the main raw material used in polyester. Another benefit is that the garments created from recycled polyester can be recycled again and again with no degradation of quality, allowing us to minimize wastage. We acknowledge that micro plastics are released to the oceans when recycled polyester garments are washed so we advise a green dry clean or gentle hand wash with minimal water waste.
- Organic cotton Utilizes non-genetically modified seeds, without the use of dangerous pesticides and chemicals, resulting in a healthier eco-system and environment. Importantly it uses 91% less water than regular cotton and produces less greenhouse emissions.
- FSC Certified Viscose Viscose is made from regenerated cellulose derived from the wood in trees. Our viscose has been sourced from renewable forests that are neither ancient or endangered.
- Cupro Derived from cellulose and cotton linter (the ultrafine silky fibres that stick to the seeds of the cotton plant after it’s been ginned that would otherwise be waste). Cupro uses the same closed loop production method as Tencel where 99% of non-toxic chemicals are recycled.
- Linen Linen is long lasting, recyclable and biodegradable. Linen leaves no waste and requires less energy, water and pesticide.
- Upcycled We strive to engage in low waste practices, with careful management of materials. We upcycle our own surplus fabrics and trims, that are re-used into new designs at the end of each season to be sold instore. By upcycling fabric, we aim to avoid manufacturing of new fabric and reduce landfill.
PRINTING AND DYING
DIGITAL PRINTING OVER SCREEN PRINTING
Digital textile printing eliminates a substantial amount of water and electrical energy required for rotary screen preparation, printing and clean up. Digital textile printing efficiently produces designs at run lengths as low as one yard of fabric without the need for screen changes and results in significantly less ink usage and waste relative to screen-printing. Taking into account the additional chemistry and chemical waste from screen production, printing digitally offers a greener advantage for printing.
A gentle and ecologically sustainable alternative to synthetic dyes, botanical dying uses the natural colour in plants such as roses, blueberries and sunflowers. Alternatively, the synthetic dying procedure can produce pollutants and certain diazo dyes are carcinogenic.
For all our demi-couture pieces we subscribe to a slow fashion ethos that concentrates on quality and longevity over quantity. Our garments are designed in high quality fabrications with quality make and finishes, and designs are flattering and long lasting.
By encouraging slower production schedules and fair wages, Slow Fashion aims to leave a lower carbon footprint and zero waste.
We aim to minimise our logistical footprint by reducing the amount of transport required in freighting fabrications, trims and garments. Where possible we purchase materials locally to our manufacturing location and group shipments together to avoid unnecessary greenhouse emissions caused by the aviation industry.
We use Enova Energy, a company that is actively and practically affecting the issues around climate change. Enova Energy is proudly Australia’s first community-owned power company – a company that is about communities, customers and the welfare of our planet.
Our boutiques are the place we connect with our customers and build our community. Where possible we use the mantra of refresh, reuse, recycle when making interiors choices. We repurpose spaces with our design visions and brand personality whilst respecting the materials and space and look for ways to support Australian designers and manufacturers.