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INTERIORS: PACIFIC FAIR

14 July 2017 945 Views

INTERIORS: PACIFIC FAIR

IN AUGUST 2016 WE LAUNCHED OUT NEW PACIFIC FAIR BOUTIQUE IN A COLLABORATION WITH MELBOURNE BASED INTERIORS DESIGNER, FLACK STUDIO. THE GOLD COAST BOUTIQUE IS A NEW BRAND DIRECTION FOR GINGER & SMART AS WE CELEBRATE 10 YEARS IN RETAIL.

"We were drawn to Flack Studio and their modern yet quirky approach to interiors. We loved David's use of materials and the way he integrates colour. David and the team were a pleasure to work with and the creative collaboration was inspiring and very organic. We look forward to working with Flack Studio on future projects,' says Alexandra Smart, Managing Director.

Says David Flack from Flack Studio: "Polish, with a little bit of playful, was our direction for the new GINGER & SMART flagship boutique at Pacific Fair, Gold Coast. We've created a space that engages with the GINGER & SMART resort lifestyle and plays with contrasts by mixing traditional elements of masculinity and feminine to find an intersection of magic.

It's a space that is neutral and warm, yet bold and confident, with a generous gesture of deep petrol green to the rear of the space. The colour tones, materiality and emotive intent reflect the GINGER & SMART woman: polished and playful, smooth and textured, hard and soft. The material mash-up - plush carpet, luxe curtains, leathered finished black granite, deep chunky marble which counteracts the softness of the coral Terrazzo and black caviar American oak joinery:'

Continues Flack Studio, "There is focus on our styling suites - a luxurious private space where customers and stylists engage. We also wanted the GINGER & SMART boutique to be one that clients could navigate through with a sense of discovery: a series of high and low elements that takes the customer on a journey. It was important for the new look boutique to speak to all GINGER & SMART locations around Australia: for example, a resort feeling really encapsulates the Gold Coast aesthetic, whilst our approach for Strand Arcade is a little moodier and dramatic.

Finding the right hues that work across all GINGER & SMART collections over time, was key for Flack Studio.A natural space that could evolve through seasonal changes, and a series of elements have been designed to swap and change each season to reflect the collections.”